Company

We've walked the bad sites.

ParcelWatch was started by people who spent years finding out in month three what the county records knew on day one. We're building the tool we wished we'd had.

THE STORY

Born in a truck, between site visits.

Our founding team spent a decade across land development and mapping — one half running acquisition pipelines for a Texas homebuilder, the other building parcel data systems. Both kept watching the same deal die the same way: an easement nobody read, a flood line nobody overlaid, a seller who'd already taken another offer while diligence crawled.

The tools weren't the problem individually. The problem was the seams — the map in one tab, the pipeline in a spreadsheet, the records in a county portal from 2004. Every seam was a place where the answer leaked out.

So in 2025 we started ParcelWatch in Austin: one workspace where the parcel, the deal, and the records sit together — and an AI that reads the county paperwork the way a patient title attorney would, on day one instead of month three.

PLACEHOLDER STORY — SWAP IN THE REAL ONE
HOW WE WORK

Three things we don't bend on.

01
The ground truth wins
If our data disagrees with the dirt, the dirt is right and we fix the data. We publish our coverage and our gaps.
02
Data is never the upsell
Every customer sees every county. We charge for seats and workflow, not for unlocking the map you already paid for.
03
Show the source
Every AI summary links to the recorded document it came from. You should never have to take our word for a deal-killer.
THE TEAM

Small team, lots of boot mud.

Eight people in Austin — half from land development, half from mapping and data. Placeholder names below until you give us the real roster.

DW
Dana Whitfield
CO-FOUNDER · CEO
Ran land acquisition for a Texas homebuilder. Has personally walked 400+ sites.
MR
Marcus Reyes
CO-FOUNDER · CTO
Built parcel data pipelines covering 3,000+ counties. Thinks in GeoJSON.
PO
Priya Okafor
HEAD OF AI
Teaches the records AI to read deeds like a title attorney with infinite patience.
JT
Jules Tran
HEAD OF DESIGN
Makes county data legible to humans who are standing in a field holding a phone.

Where we are

2025 · Q3
Founded in Austin
First lines of code written between site visits, literally in the truck.
2026 · Q1
Texas pilot teams
Twelve acquisition teams running live pipelines across Texas markets.
2026 · NOW
Opening US markets
Early access rolling out market by market. Yours might be next.

Want to see what we're building?

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